ExMarketPlace provides consultancy on third party Google Ad Manager accounts or its own Google Ad Manager to manage all the Partners’ needs (direct campaigns’ rotation, Adx/AdSense/AdMob integrations, reporting, violations check up) A custom header bidding solution is also integrated to increase the overall performance.
We provide the product itself as well as our experience on yield management and support towards buyer networks. We aggregate the audiences and we offer this inventory to direct buyers working into the Private Marketplace
AdSense MCM is the tool required to work with third party AdSense accounts. Thanks to this, ExMarketPlace can increase the competition between each AdSense Managed Account and Doubleclick AdExchange using the Dynamic Allocation. We provide consultancy and operational support to optimize user experience and performance.
It gives us the possibility to refine the targeting of direct campaigns.In the same time, ExMarketPlace is creating its first-party databases, working with vertical websites active into the network.
A solution by Google to Channel Partner, ExMarketPlace can connect to other Global Ad Networks through the new open bidding feature to compete for an adslot for display and video. This gives an increase revenues to publishers
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