15 best tips for a strong cyber security. 1) Change your password often. 2) Use strong passwords. Use a strong mix of characters (uppercase, lowercase, number and special characters). Use at least a 8 characters long or more password...
Viewability is one of the most important KPI for websites. It allows buyers to know how many ads are really viewed to the users. When a webpage is...
ATD: agency trading desk. An owned agency that handles programmatic buying for a media agency. Different from ITD that are indipendent from a Media Center...
Andrea explains ExMarketPlace's Native Solution @Native Advertising Days Berlin...
On June 27th, 2018, Google introduced Google Ad Manager, the new complete ad platform to control all sort of ad-types in all the digital environments: Display, Video and In-app...
When talking about Native our mind goes immediatelly to general AdNetworks like Taboola, OutBrain, RevContent or vertical like Dianomi and Native RPM but this is wrong...
Google Ad Manager is the new brand that replaces the well known Doubleclick For Publishers. Most of the publishers use Ad Manager (or DFP) to rotate Direct Ads and Remnant Ads...
The ExMarketPlace approach is oriented to find the right balance between Ad-spaces and Users retention. thanks to the ...
The Authorized Digital Sellers, also known as ads.txt, is a global initiative promoted from the Interactive Advertising Bureau to improve transparency between buyers...
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